Services…

• Press material creation

• National and major-market TV pitching/scheduling

• National and major-market radio pitching/scheduling (including NPR)

• Book review outreach (newspapers and magazines)

• Off-the-book-page coverage (profiles, Q&As, feature articles, etc.)

• Op-ed brainstorming, editing, and submission

• Excerpt selection and placement

• Online media (book-specific and general-interest sites)

• Author tours (events at bookstores, libraries, museums, lecture series, and book fests—and local media to advance them)

• Twitter support for events and media appearances/coverage

Timing…

Duration is usually 4-6 months for a full campaign—ideally beginning 4 months in advance of publication date. For celebrity and VIP authors, 1-2 week “media blitz” launch campaigns are also available; they generally involve author travel to New York City, Los Angeles, and/or Washington, DC.

Not all books need full a campaign, so an à la carte approach may be possible.